What This Community Has Built

There are days in small business when you look around and think, wow… this didn’t happen by accident.

Vaughan Cheese didn’t grow because of a viral moment.

It didn’t survive because of luck.

It certainly didn’t expand because it was easy.

It exists — and continues to grow — because this community chose it.

Every time you walk through our doors in North Beach.

Every time you grab a wedge at the farmers market.

Every time you send a cheese board instead of flowers.

Every time you tell a friend, “You have to try this place.”

That choice matters.

When you buy a piece of American artisan cheese from us, you’re not just buying dairy. You’re supporting small family farms who wake up before sunrise. You’re supporting makers who still flip wheels by hand, who care about pasture health, who obsess over aging rooms and milk quality.

And you’re supporting a space that believes in gathering.

You’ve built tables filled with first dates and 25th anniversaries.

You’ve built girls’ nights and solo wine nights.

You’ve built blind tastings and pairing classes and moments of “wait… I didn’t know cheese could taste like that.”

You’ve built jobs.

You’ve built opportunities for farms.

You’ve built a place where hospitality still feels personal.

In a year that has been challenging for so many industries — especially restaurants and food businesses — what stands out most is this: community shows up.

You show up.

And because of that, we get to keep showing up too.

We get to keep expanding our American artisan selection.

We get to keep saying yes to new farms.

We get to keep setting the table.

Small businesses don’t survive on transactions.

They survive on relationships.

And what this community has built is bigger than a cheese counter.

It’s a reminder that when we choose local, when we choose small, when we choose intentional — we create something that lasts.

Thank you for building this with us.

We’re just getting started. 🧀